Momofuku milk bar

I have been to Momofuku milk bar 2x and Momofuku restaurant 2x. I love the restaurant but so far the milk bar seems silly. The cookie and the pie taste exactly the same and both capitalize on the supersweet!!!/salty combo not to be confused with the sweet/salty combo, a personal favorite. They also sell crazy ice cream flavors like cereal milk and sour something or other. I want to like it. I want to understand it.